The Cultural Communication of Western-style Buildings in New Media Era

In the era of new media, traditional development model cultural and tourism industry has been impacted. Cultural communication needs to realize deep combination "Internet +" "culture +". This paper proposes some suggestions on spread Western style architectural culture in Tianjin through analysis current situation problems western buildings media. We will mainly discuss its from perspectives increasing intelligent interactive communication, accurately positioning direction, integrating into media era, expanding cooperation channels, etc., expect provide references for other research communication.